{"id":3799,"date":"2021-12-14T07:19:58","date_gmt":"2021-12-14T12:19:58","guid":{"rendered":"https:\/\/havenearth.biz\/2021\/12\/14\/texas-hempcrete-cannabis-juice-bar-to-open\/"},"modified":"2021-12-14T07:19:58","modified_gmt":"2021-12-14T12:19:58","slug":"texas-hempcrete-cannabis-juice-bar-to-open","status":"publish","type":"post","link":"https:\/\/havenearth.biz\/2021\/12\/14\/texas-hempcrete-cannabis-juice-bar-to-open\/","title":{"rendered":"Texas Hempcrete Cannabis Juice Bar to Open"},"content":{"rendered":"
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A fresh-squeezed juice bar featuring baby hemp greens is being built with hempcrete in San Antonio, Texas. Photo Courtesy of Famous Juice Company<\/em><\/p>\n<\/figcaption><\/figure>\n

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By Jean Lotus<\/em><\/p>\n

A San Antonio, TX, fresh juice company will take a new direction this spring by offering fresh squeezed baby hemp cannabis greens sold from a walk-up hempcrete juice bar.\u00a0<\/p>\n

Famous Juice Co<\/span><\/a>., founded in 2014 by 29-year-old Amos Lozano, is building the company\u2019s first hempcrete juicery on the campus of San-A-Canna<\/span><\/a>, a vertically integrated hemp farm, extraction facility and CBD wholesaler.<\/p>\n

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Entrepreneur Lozano is raising capital with a dream to build multiple drive-thru juice bars \u2013 all built of hempcrete \u2013 as a fast-food antidote along the superhighways of central Texas between Dallas, San Antonio, Houston and Austin.\u00a0\u00a0<\/p>\n

The company\u2019s first hempcrete structure was started in early November under the supervision of HempBuild Network<\/span><\/a>, a team of hemp builders out of New Braunfels, TX.<\/p>\n

Fresh-squeezed juices will be made on-site inside the small 12 X 20 ft. building.\u00a0<\/p>\n

But unlike food trailers, which must run maximum air conditioning in the broiling south-Texas summers, the insulative thick walls of hempcrete – an insulation wall assembly of hemp chips and lime \u2013 will keep the juicery at a moderate indoor temperature.<\/p>\n

\u201cHempcrete insulation is like a Yeti cooler on the outside of your structure,\u201d Ray Kaderli of HempBuild Network told Let\u2019s Talk Hemp.<\/p>\n

Lozano\u2019s motivation is \u201csustainability \u2013\u00a0 environmentally and financially \u2013 to consider the health of myself and my employees in the day to day,\u201d he said. \u201cAnd of course, it\u2019s just cool to have a building made out of hempcrete.\u201d<\/p>\n

\u201cAmos motivates me,\u201d said builder Kaderli. The new US hemp building materials industry\u2019s \u201cpathway to production\u201d is filled with pioneers, he said, but the industry \u201cdoes need to become more predictable and consistent,\u201d he added.<\/p>\n

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\u201cOnly when large-scale use of hemp and building with hemp are common, will mankind realize the ecological, economic, and health benefits,\u201d he said.<\/p>\n

Health has driven Lozano from the beginning when he got into the juicing business after a health crisis in his early 20s. Multiple doctors failed to diagnose muscle spasms, insomnia and tension headaches that derailed his formerly active lifestyle as a gymnast and bodybuilder.\u00a0<\/p>\n

A series of juice cleanses cleared his head and led to vanishing symptoms, making him an evangelist. When friends begged him to make juice for them in 2013, he started with $29 and a juicer purchased on Craigslist. Since then, Famous Juice Company has rented space in a vegan commercial kitchen, purchased a $40,000 commercial juicer and retailed fresh-squeezed juice at a San Antonio wall-climbing facility.<\/p>\n

\u201cMy slogan is eat plants, move often,\u201d said Lozano, a former American Ninja Warrior <\/em>contestant who\u2019s been a vegan for more than seven years.\u00a0<\/p>\n

But, along with juicing, Lozano wanted to jump into a business developing the many uses of\u00a0 industrial hemp, after the plant came into his consciousness before the 2014 US Farm Bill.<\/p>\n

He experimented with importing hemp t-shirts, and CBD pre-rolls and brokering\u00a0 hemp packaging\u00a0 and hemp flower to get a foothold in the industry. He was especially interested in hemp building materials, and devoured books about hempcrete.<\/p>\n

\u201cI was searching to be a consumer of industrial hemp products and realized nobody was doing this,\u201d he said. \u201cI realized I gotta do it myself.\u201d\u00a0<\/p>\n

Lozano\u2019s partnership with San-A-Canna came just at the right time, he said.<\/p>\n

San-A-Canna\u2019s hemp campus extracts and whitelabels CBD for national companies, operations manager Michael La Peer told Let\u2019s Talk Hemp. The 9-acre farm focuses on green practice agriculture, greenhouse-grown hemp. The company uses hydrocarbon and solventless extraction to process at top production about 500-1,000 lbs of hemp biomass per day.\u00a0<\/p>\n

The company uses organic methods as much as they can now, he said with the goal of \u201cconverting to full sustainability using hemp.\u201d\u00a0<\/p>\n

Lozano said he couldn\u2019t use industrial hemp waste from other farms because it wouldn\u2019t be fresh enough to substitute for kale and other greens in the juices.\u00a0<\/p>\n

\u201cNow it\u2019s farm-to-table with the baby hemp greens,\u201d he said.\u00a0<\/p>\n

Not all of Famous Juice Company\u2019s liquid elixirs contain hemp. He sells popular juices and smoothies with ingredients such as kale, parsley, celery, cucumber, orange, lemon and ginger.<\/p>\n

Now, a separate menu with cannabis leaves will be available, as well as a shot of CBD in any beverage.\u00a0<\/p>\n

And Lozano acknowledges he wouldn\u2019t sell much pure hemp leaf juice, which he describes as \u201cbitter.\u201d\u00a0 The secret to juicing is to dilute the bitterness of greens with easy-to-digest sweet fruit juices, to impart the health benefits, he said.\u00a0<\/p>\n

Famous Juice has attracted investors and a second hempcrete location with a 1,400 sq. foot commercial kitchen is planned for July in San Antonio, Lozano said.\u00a0<\/p>\n

\u201cWe\u2019re gonna make this happen, regardless of time or money,\u201d Lozano said. \u201cWe\u2019re dedicated to pioneering building hempcrete juice bars. Of course it\u2019s gonna be difficult,\u201d he added.\u00a0<\/p>\n

\u201cBut I\u2019m willing to take that journey.\u201d<\/p>\n

Jean Lotus is the editor and publisher of HempBuild Magazine. jeanlotus@hempbuildmag.com . This article also appeared in Let\u2019s Talk Hemp.<\/em><\/p>\n

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